The Viscardi family, headed by their grandfather, started their own vegetable trading business in the local area.
La Bella San Marzano is born, a small company that makes its way among others for the transformation of local tomatoes.
The company is growing rapidly and begins to obtain greater demand from abroad. Thus began the export of canned food to Europe.
Although the world economy is in recession, demand is also starting to arrive from overseas. Exports to the American continent start.
The company continues to grow strongly. La Bella San Marzano brand is consolidated and starts with an expansion of the production lines.
To meet demand and diversify the offer, the production facilities are expanded, adopting new technological tools.
The Bella San Marzano makes its way into a another continent. Thus exports to the east start.
The demand from the American continent is great and in recent years another large distribution is launched, in Latin America.
New faces looks to the future. New worlds to explore. Generational change, it starts with a restyling of the logo.